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The Power of Connection: Revamping My Email List

Writer's picture: Karen LorenzonKaren Lorenzon

In a world dominated by digital marketing, the email list often gets reduced to numbers and names. But for me, my email list is so much more than that. It’s a community, a group of amazing individuals and businesses that I genuinely want to connect with, support, and help grow. That’s why I’ve decided to give my email list a complete overhaul—not just in design but in purpose.


I’m not just sending out emails anymore; I’m sending out conversations. Every email will be tailored to connect with your interests, to reflect our shared values, and to bring you into the heart of my community. My membership community is a cool place to be—it’s a space for collaboration, connection, and inspiration. I want my emails to act as a bridge to this inner circle, a way for me to get to know you better and for you to feel genuinely valued.


This shift isn’t just about my business; it’s about yours too. When was the last time you sent an email that simply said, “Hi, how are you?”—no sales pitch, no agenda, just genuine kindness? I challenge you to reach out to your email list and say hello. Transform your communication from transactional to intentional.


Think about it: your email list isn’t just a marketing tool. It’s people—real, unique individuals who deserve more than a generic template. They deserve to feel seen, heard, and valued. Build relationships, not transactions, and you’ll be amazed at the growth and support that comes your way.


So, here’s my quest for you:


Send a meaningful email to your list.


Say hello.


Ask how they’re doing.


Make them feel special.



And if you want to be part of my email community—where we value connection, not just clicks—send me a DM, and let’s get you added.

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